Wednesday, 9 February 2011

TV Advert part 12 - Finished editing


So I finally finished editing my Advert here's what the Premiere Project looks like:



I reckon I managed to edit the footage so that the action is coherent and still interesting. Here's a shot of my timeline:



Because we filmed our ad on a cloudy day the footage appeared very dark and colourless, so I decided to tinker with the brightness and contrast controls to make the footage appear more colourful. By changing the saturation I was able to make the footage much more appealing to look at.


We tried to make our advert more stylised by just having the main characters in colour:


This was achieved by using the "leave colour" effect in premier which faded the background but left a certain colour brighter:



However this still left the background with partial colour which drew attention away from the main character so I decided to overly the footage with a black and white clip and crop it so that the background was in black and white whilst the character was not.



I think these effects look great and for what we had to hand I think we did a good job here. These all added to make the advert a little more stylised.

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